Vinasoy Source Note

Case Source Notes

Vinasoy Source Note

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This note confirms what the public Vinasoy materials support.

What is public

The source material supports these facts:

  • the customer name: Vinasoy
  • a personalized New Year greetings campaign
  • AI-generated personalized video for digital marketing and CRM-style engagement
  • 300,000+ personalized New Year messages delivered
  • users wrote a wish, chose a style, and received a personalized video greeting

What the campaign did

The campaign let users create a personalized Tet greeting for someone they cared about. Pixel ML built the 1:1 video workflow behind that experience.

What stays private

These details are not on the public site:

  • infrastructure design
  • private campaign assets
  • internal operating mechanics
  • non-public KPIs beyond the 300,000+ figure